A Silicon Valley startup which has created a technology to transmit Internet-based information to handheld devices is to move to the enterprise space next week.
Avant Go has already won promises from household names such as McDonald's and Fed Ex, which say they have applications for the technology.
The company was set up last year to overcome the challenges - such as memory, networking and screen size limitations - of mobile devices. In a nutshell the company says its technology will deliver any information to any handheld via any network.
Since the company launched the client version of its software in February some 50,000 Palm Pilot users have downloaded it, and a host of information providers, including major news sources such as ?The Wall Street Journal? and ?Fox News?, have created channels to flow the information down to the device.
?Wired News?, which has created a channel, achieved a content breakthrough earlier this month by pushing the first banner advertisement down to the Palm Pilots. "As far as I know they were the first people to actually carry advertising," said Stuart Read, vice president of marketing for Avant Go. He believes others will follow suit and that banner ads will become as familiar on handhelds as they are today on desktops.
With its latest version 2.0, Avant Go moves from transmitting read-only services to interactive content from a corporate database. For corporates Avant Go provides not only the client software but also Avant Go Server, which delivers mobile transactions between handheld and enterprise data resources. There is also Avant Go Connect, which enables connections from say a Palm Pilot in a cradle attached to the desktop to communicate directly with Avant Go Server.
AvantGo has some big name support for its technology including Microsoft and Oracle, which are working with the company to integrate their products.
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