Russian-based antivirus software vendor Kaspersky Lab is looking to target the small and medium sized enterprise (SME) market with an expansion of its UK reseller channel.
The company says it wants to establish itself behind Sophos, Symantec and McAfee in the UK market.
Kaspersky already has deals with distributor UniDirect and 40 resellers.
Sveta Ivanova, distribution manager at Kaspersky Lab UK, said the company wants to expand this to four distributors and about 100 resellers.
"We are looking for value add partners who can offer volume, service and support for the products. It is not just box moving. Distributors must have their own reseller network, the ability to support customers and deal with antivirus and security," she said.
Ivanova said there is a gap for resellers to target SMEs with Kaspersky's antivirus products, as the bigger vendors tend to cater for large corporates and the retail market.
"Also, a lot of customers like to have a second antivirus on site, or they are using one and want to switch to another," she said.
Kaspersky is also introducing firewall and content filtering into its products later this year.
The programme consists of three levels of partner accreditation - partner, silver partner and gold partner.
"They can start at the minimum level of discount with no conditions. If they want to increase the discount, they have to place orders on a permanent basis and move to a certain level of volume," said Ivanova.
Partners will receive volume discounts and partner margins and secondary support including training and seminars.
Kaspersky end-users include the Open University, Warwick University and BBC Worldwide.
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