Camelot said it will invest £1bn in technology to enable consumers to play the National Lottery through the internet, mobile phones and interactive TV if its licence is renewed.
The company made the announcement as bids closed midday to run the lottery for the next seven years. Camelot also said it will slash its profits in half if it wins the bid.
As well as using the existing draw system, Camelot said it would introduce games that exploit new technology created by its partners, which include Vodafone Airtouch, Nokia, Freeserve, NTL and ICL New Media.
Camelot's biggest rival is the People's Lottery consortium headed by Sir Richard Branson. The consortium is today expected to reveal its own plans to use new technology in its lottery bid. Branson has been in discussing technology solutions for running the National Lottery with Microsoft co-founder Bill Gates for some months.
The winner will be announced in June and will run the National Lottery from September 2001 through to 2008.
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