Electricity supplier Midlands Electricity Board is using the Internet to change the way it communicates with its customers.
The Midlands-based company has unveiled a website, created by Brann Interactive, which will eventually allow customers to receive, pay and query bills online.
Currently the site carries extensive information about MEB and its services and allows customers to email queries, although they will initially be answered only within a five day period, the same as regular postal mail.
?This is very much a soft launch,? Guy Simmonds, marketing manager for MEB told Newswire. ?It is a new communications tool for us that will allow us to build up a rapport with our customers, but we have no way of knowing what the online demand will be, so we don?t want to make unrealistic promises.?
Simmonds believes it will be some months before customers will be able to pay and receive bills online, even though Scottish Power maintains it will offer that service next year. Such schemes have to be passed by the Office for Electricity Regulation, which is still looking into online billing.
MEB customers can currently pay their electricity bills online using Barclaycard?s secure payment system. The take up has been small, due to charges, said Simmonds.
MEB eventually hopes to offer online customers a lower standard charge, passing on savings it will make on postage and administration.
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