America Online plans to use Personal Library Software?s Internet search engine, AT1, so that its Internet customers can search non-HTML documents and databases that are not connected to the Net.
PLS claims that the Web contains only one per cent of all intellectual property online and AOL has guaranteed the AT1 search engine a prominent position in its Internet search area, in order to address some of the other 99 per cent.
The company is desperate to differentiate its service offerings from those of other online service providers since its conversion to a $19.95 flat rate pricing scheme last month. As competition heightens from other services like the Microsoft Network it is expected to put pressure on content providers to sign exclusive deals, guaranteeing that they will not provide competitors with their material.
Last month the company signed a deal with the search engine provider Excite, acquiring exclusive rights to the company?s product, which will replace AOL's own Webcrawler.
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