BT's has lost its head of Internet Multimedia Services to an Internet startup of sports fanatics dedicated to bringing European sports content online.
Neil MacDonald joins Pangolin, an independent company which partners with sports bodies and media groups to form a network of Web sites covering European sport.
Pangolin will launch its Sportal Network later this year offering a full range of sports content from grass roots level, such as under 11 football teams, through to national and international events.
Pangolin plans to cover all sporting events from a European perspective, providing live commentary, latest results, online events, interactive entertainment, archive material and statistics in the local language.
Future plans for the sportal include doing live Web casts with teams and top sporting personalities and taking a Web cam into a stadium to talk to real fans or go inside the players dressing room before a football match.
Pangolin recently received $25 million in funding from various venture capitalists, including 3i, Nomura, Andell and DJL, via its Global Retail Partners funds.
Pangolin has developed the first two sites for its network, for Juventus and Paris Saint Germain football teams. It is also partnering with UK rugby site Scrum.com and Danish site Infosport.dk.
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