Chip giant Intel has launched a new range of Xeon workstation and server products for resellers, after chief operating officer Paul Otellini described the channel as the highlight of the company's third quarter.Chip giant Intel has launched a new range of Xeon workstation and server products, with 'building blocks' to help resellers.
The new range comprises 12 processors, chipsets and platforms to build platforms suitable for SMEs right up to corporates.
Sam Bellamy, product marketing manager for the reseller channel at Intel, said: "Intel resellers continue to have success in growing their server business, and these new products are designed to support that growth into 2003.
"Servers is one of our focused areas for the channel and we are trying to enable the reseller community to build, sell, service and deploy their own platforms where they can make healthy margins on top of traditional desktops."
Intel described the new offerings as building blocks - packages of information about integrating components - and said they are key to the channel when it comes to manufacturing server and desktop products.
"As a vendor, it's no good providing a CPU and saying get on with it, you need to invest in building blocks and support for the channel," said Bellemy.
"As a vendor it is no good providing a CPU and saying get on with it," explained Bellamy. "You need to invest in building blocks and support for the channel."
Julian Smith, Intel product manager at distributor Ingram Micro, said: "Building blocks are a good way of overcoming the problem of making sure that products are compatible, and we are looking at expanding the building blocks we offer this year."
Smith added that Intel is making the right noises and continually increasing its commitment to sales through the channel.
"There are six channel conferences this year compared to three last year, and Intel recognises how the channel goes into the market," he explained.
Intel is also investing in training and warranty programmes, as well as technical support including 24-hour support for server products.
Market research firm Gartner has predicted that sales of Intel-based servers in 2003 will be worth about $20bn and will exceed Risc-based server sales for the first time.
"The increase in power, the move towards open standards and the fact that Intel can make products at commodity prices means this is unquestionable," said Gordon Davies, commercial director at reseller Compusys.
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