Yahoo is experimenting with a service that allows companies to track search trends with a "behind the scenes" look at how the search engine is being used.
Yahoo Clues, currently in beta, lists popular search trends within the Yahoo engine and tracks the queries currently being made.
The service also offers detailed charts and maps on search trends, and provides a breakdown of data and queries based on demographic groups, location and related search terms.
"Yahoo Clues is a new beta service that gives you a unique 'behind the scenes' look into popular trends across the millions of people who use Yahoo to search each day," said Yahoo search products director Brian Theodore in a blog post.
"You can discover and compare trending information for search terms of interest to you, or explore popular trending search terms on Yahoo."
Similar search trending services, such as those offered by Google and Twitter, have developed into valuable marketing and search engine optimisation tools for many enterprises.
Unfortunately, the tactics have also become essential tools for online scammers and malware writers.
Search trending services allow attackers to craft malicious web pages related to popular topics, increasing the potential effectiveness of 'fake codec' and other social engineering attack methods.
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