The latest addition to BT's Web hosting portfolio targets the massive base of small and medium sized companies (SMEs). It is offering an Internet commerce service, jointly developed with software house Open Market, for SMEs that want to trade on the Web.
The new system allows customers to sell products and services over the Net, by providing online validation of credit card transactions. The transaction software creates an automatic link between BT?s server farm and financial institutions, giving the customer and merchant an almost simultaneous response to the request for credit card validation.
Consumers visiting an organisation?s storefront will click on a 'buy' button, which automatically connects them to the BT transaction server. Here the buyer will be presented with an order form before the BT server carries out an online credit check. Once credit is authorised the goods will be free to be dispatched by the merchant.
BT launched its Webworld portfolio last October and currently offers a standard and premium Web hosting service for small to large organisations.
?At the moment we have in excess of 200 customers on our Webworld products,? said Neil Mellor, head of marketing for business Internet services at BT. By next year we hope 20 per cent of those will be commerce customers.?
There will be a range of pricing options for different levels of service for merchants.
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