Software vendor F-Secure has launched its first partner programme and is offering free accreditation on its antivirus and encryption software.
The vendor has been supporting resellers through Allasso and Unipalm but is now looking for 40 small and medium-sized enterprise (SME) resellers to receive accreditation for its products.
Resellers can apply for free accreditation, which will give them access to F-Secure's channel support team and account managers.
Jono Clarke-Storey, channel manager UK at F-Secure, said: "Our accreditation scheme will help us build stronger relationships with partners that really want to capitalise on opportunities in security.
"We have refocused on the growing antivirus market and this programme will help us get the message across to our resellers."
Antivirus products will be a lucrative market for resellers as companies protect against threats, F-Secure believes.
"Recurring revenues from licence renewals are a useful hedge against falling margins and lean trading conditions," added Clarke-Storey.
He stressed that the company would still sell through its distributors but that, as a sales organisation, it wanted to get closer to its resellers.
David Ellis, director of e-security at Unipalm, suggested that F-Secure's focus on antivirus would improve its message. "By focusing on its key revenue generator it will get the results it wants," he said.
He added that F-Secure has matured as a vendor after good customer wins and is ready to work directly with its resellers to add value.
"It needs to work more closely with resellers to forge stronger relationships and should use the programme to get resellers trained up to a higher level," Ellis said.
F-Secure said that the partners it was looking to recruit do not have to be security specialists, but that an SME focus is useful.
"The products fit nicely in the SME market, which means as well as security players, it suits resellers ranging from Microsoft resellers to e-business specialists," Ellis explained.
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