Point Information Systems has released TeamPOINT version 2.7, featuring fully integrated Web and e-commerce functionality along with expanded sales force automation capability.
The new marketing capabilities allow customers to capture and track customer interaction information from multiple sources including telephone, e-mail, fax and personal contact, and campaign programmes can be tied to Web site activity.
In the new version, Web enquiries can use the same business processes and workflows as those used in call centres.
Additionally, TeamPOINT now provides expanded sales force automation features for account/territory management, pipeline reporting and remote access to marketing and sales materials through its MobilePOINT module.
The company claims TeamPOINT to be the only customer relationship management platform vendor that not only shares and updates e-commerce interaction data across all channels in real time but also allows Web communication to manage customer relationships in other communication channels, rather than offering data and activity synchronisation.
Commenting on factors fuelling new product development, Allen Bonde, director of advisory services at The Extraprise Group, said: "There is no question that a consistent, seamless customer experience is the cornerstone for effectively addressing the complete customer life cycle. As e-commerce and CRM continue to converge, integration across the call centre, Web and throughout the extended, global enterprise will be increasingly important."
The new version is available as a free upgrade to existing customers.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago