Apple has shipped its latest MacBook Air notebook without Adobe Flash preinstalled, as the companies continue to disagree over the video technology's merits.
Loading a Flash video on the MacBook Air generates a 'missing plug-in' message which offers no option to download the tool, meaning that users must get the software directly from Adobe.
"We're happy to continue to support Flash on the Mac, and the best way for users to always have the most up-to-date and secure version is to download it directly from Adobe," an Apple spokesperson said in a statement.
V3.co.uk contacted Adobe to discuss the removal of Flash support from the MacBook Air, but the company had not responded at the time of writing.
Ian Fogg, a principal analyst at Forrester Research, told V3.co.uk that the move is more to do with Apple's plan to push native application development tools than any perceived security issues.
Stopping support for Flash and Java ties in with Apple's decision to create a Mac App Store and encourage developers to use native application tools, Fogg explained.
"Flash is a cross-platform tool, and in the open letter by Steve Jobs [discussing Flash] the key message was that native tools deliver the best experience as they use less memory, are faster and provide a more integrated user experience," he said.
"Last week, Apple also ceased supporting Java, another tool used to create cross-platform applications, and this is a creative step."
Removing support for Flash and Java is understood to apply to future Apple products, but it will take some time to see whether it is welcomed by developers, Fogg added.
Apple and Adobe have had a very public spat after Steve Jobs banned Flash on the iPhone, claiming that it is "old technology" and "prone to crash".
Adobe founders Chuck Geschke and John Warnock returned fire, accusing Apple of "undermining the next chapter of the web", and maintaining that "no company should dictate what you can create, how you create it, or what you can experience".
The row prompted Microsoft chief executive Steve Ballmer to meet with Adobe president Shantanu Narayen to discuss how the two firms could team up to take on Apple. One of the options reportedly discussed was Microsoft's purchasing Adobe.
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