Information and technology group Reuters has slashed it graduate recruitment costs and improved the efficiency of its hiring process using an online service.
By using the Milkround.com service, which sends email alerts about recruitment opportunities to students, the service has also helped Reuters highlight technical career opportunities to a population of students that still thinks of Reuters as a news company.
Andrew Marritt, early careers marketing manager at Reuters, said: "We take on in the region of 40 to 50 graduates every year, and that number is actually going up and we're recruiting more technologists than any other skill. We're very keen to get the brightest people out there.
"Milkround allows us to focus very closely on what we're looking for and make sure that our messages are very targeted.
"In the past if we put up a poster it could be seen by everyone or no one. It also allows us to send out different messages to different graduates for different jobs and not lose any impact."
The web-based service offers online access for up to 200,000 students. It allows Reuters to send alerts about recruitment events, and direct students to further information on the Reuters website.
The graduate recruitment team at the company has been been using the service for a couple of years. The results have been so successful that Milkround has already largely replaced more traditional marketing campaigns such as posters or advertisements in career brochures.
More importantly it has slashed the recruitment marketing budget by several thousands of pounds, and reduced the advertise-to-hire time to between three days and one week.
Use of the service is also allowing Reuters to shift its recruitment focus away from taking on experienced staff to training people in-house, although even non-Computer Science graduates still need a good knowledge of IT to get a foot in the door.
But Marritt admitted that finding good IT graduates is still a challenge. "It's never easy finding technology graduates with a mixture of technical and business skills," he explained.
"In particular we're looking for people who can explain technology to our clients or explain to a non-IT manager why a project is going the way it is," he added.
The company is also keen to spread the word about the long-term career benefits of working for Reuters.
"We have very good retention rates. On average our graduates stay with us for nine years," said Marritt. "We're also one of the top 10 spenders on IT for research and development and we try to make sure they can't work on projects as exciting anywhere else."
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