"TransferJet is an extremely simple wireless technology which eliminates the need for complex set-up and operation," said Sony.
"For example, just touching a TV with a digital camera enables photos to be instantly displayed on the screen. Alternatively, downloaded music content can be enjoyed by touching a mobile phone to a portable audio player."
TransferJet operates at an effective speed of 375Mbps, compared to 480Mbps for wireless USB. In addition TransferJet has a range of only 3cm, compared to 3-10 metres for wireless USB.
The move is just another in a long line of instances where Sony has bucked the market and used its own proprietary standards. Other examples include Betamax, Blu-ray and memory sticks.
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