Corporate chief executives and world leaders are beginning to understand the importance of the Internet, but the world must still prepare for the speed of change.
This was the message from John Chambers, Cisco chief executive, in his keynote during this week's Supercomm event in Atlanta.
"It's your ability to use this technology internally and deliver the services to your customers that creates almost unlimited potential for growth and profitability, but also creates an unlimited challenge because if you move too slow you can definitely get wiped out," he said.
He also joined the many people that liken Internet years to dog years, adding that the Internet revolution will take decades to emerge, as opposed to the industrial revolution which took hundreds of years.
Chambers said the driver for the Internet is ecommerce and that consumers will lead the way. In the same way as the Internet changes at breakneck speed it also changes and speeds up how consumers purchase. He explained how surprised he was that he was able to order a car online in 15 minutes.
"I arrived at the dealer and the car was there ready for me, in the right colour and model. I drove the car for 10 minutes, signed the contract and there it is. I will never buy a car the old fashioned way again," he said.
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