PC ownership is soaring, with 43 per cent of US households owning a personal computer, but Apple is getting none of the benefit as its market share continues to fall.
According to figures from market research firm Dataquest, the number of households with a PC has risen by eight per cent from last year's total of 35 per cent and is set to surge by a further 10 per cent in the nex six months.
The boom in ownership has been fuelled by the appearance on the market of PCs priced at under $1,000, which has caused most of the major PC suppliers to cut their prices. Consumer interest in PCs has also been fuelled by the Internet.
But while some suppliers are riding the US boom, Apple has sunk from fifth place in its domestic market to eight, according to third quarter market share figures from IDC. While the US PC market reported growth of 20 per cent, Apple's share went from seven per cent in the third quarter of 1996 to 4.4 per cent in the same quarter of 1997.
Worldwide the picture is much the same, with Apple slumping from fourth place with a 5.5 per cent market share, to ninth place with a 3.3 per cent share, in a year-on-year comparison.
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