Evesham Micros and Software Warehouse have forsaken their established UK brands for the lure of the Web, as mail-order firms focus on the Net.
Evesham Micros has changed its name to Evesham.com while the Software Warehouse brand is to be phased out, leaving Jungle.com as its all-encompassing parent.
Founded in 1983 on its mail-order business, Evesham.com felt that its Evesham Micros brand did not reflect its efforts in taking most of its PC business to the Web.
As well as its Web site, Evesham.com will continue to offer telephone sales and maintain its five UK branches and operation in Ireland, said the company.
An Evesham.com representative said because over half of its sales are now made directly business-to-business, it was time for a change, and because the prices of online trade compare preferably to standard retail.
She added that the firm will aggressively pursue the business market.
"The online market is an excellent medium for today's virtual market. People can find us when they're not even directly looking for us," she said.
Founded in 1989, Software Warehouse was a mail-order direct sales operation offering hardware, software and peripherals. Its business-to-business division, Corporate Direct, will continue under its existing name, selling to SMEs and corporates.
Steve Bennett, chief executive of Jungle.com, said the portal will now have access to the logistics and supply chain used by the mail-order business and to its core SME, small office/home office business and larger customers.
Having a business-to-business offering and your own supply chain was key to an online retailer's success, he said. Virtual businesses that outsource fulfilment are a false economy, because you lose control. Now Jungle.com has tighter control of its delivery sector. Together the two businesses will create a more efficient business. All the product ranges can be cross-marketed across respective customer bases through Web and catalogue channels."
The mail-order business established under the Software Warehouse name will continue and the first catalogue by Jungle.com will be released by mid-April.
The deal does not include Software Warehouse's 30 retail stores, which are set to be sold to a management buy-out team.
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