Always at the cutting edge of design, the organisers of London Fashion Week have installed Wi-Fi hotspot access in the event's main venue for first time.
As the premier platform for UK fashion trends, the show invites the rich and famous to rub shoulders with high street buyers who come to check out the hot ideas for next season.
The addition of a BT Openzone wireless broadband network throughout the venue, situated near the fashionable King's Road in Chelsea, will allow attendees to access the internet, email and other web-based resources.
Anne Tyrrell, vice chairman of the British Fashion Council, said in statement: "This means that journalists can file stories from the front row, photographers can send pictures immediately around the world and exhibitors can download orders direct to their office."
Visitors without a wireless capability will be able to purchase wireless local area network cards from a stand run by Intel and BT.
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