Google has won what could be a landmark legal case against luxury goods maker Louis Vuitton over its keyword advertising business.
The search firm announced in a blog post that, following a decision by the European Court of Justice, Google will still be allowed to let advertisers bid on keywords that relate to other businesses.
"Trademarks are part of our daily life and culture, helping us to identify the products and services that we may be looking for. They are key for companies to market and advertise their products and services. But trademark rights are not absolute," said Dr Harjinder S. Obhi, senior litigation counsel for Google.
Obhi added that it is fairer for consumers when Google provides search results, and their associated adverts, for a range of companies, regardless of whether they relate to one company in particular.
"We believe that user interest is best served by maximising the choice of keywords, ensuring relevant and informative advertising for a wide variety of different contexts," he said.
"For instance, if a user is searching for information about a particular car, he or she will want more than just that car's web site. They might be looking for different dealers that sell that car, second hand cars, reviews about the car or information about other cars in the same category."
IBM and Technical University of Munich team demonstrate how Shor's algorithm, which can't be cracked by conventional computers, can be solved quickly with quantum computing
Hubble Space Telescope finds superflares from young red dwarfs could strip away planetary atmosphere
Younger stars are 100 to 1,000 times more energetic than when they're older
Two of the big four supermarkets will use the system to control sales of restricted products
PUBG news and updates: November's Update #23 to bring new Skorpion pistol and changes to blue zone visibility
Genuinely useful side-arm coming to PUBG in Update #23