Hugh Scully, the BBC's veteran Antiques Roadshow anchorman, has signed up to front a virtual valuation service online auction site, QXL.
Scully will offer a virtual valuations service through QXL for antiques, heirlooms and collectibles.
The service, slated to go live next spring, will enable people to submit digital photographs and descriptions of their antiques via email to Scully and his experts, who will reply with a valuation.
Consumers are expected to be charged around £10 for an online valuation. Fine art auction houses usually charge around 1.5 per cent for valuations.
QXL said the valuations can be used for insurance and probate purposes as well as setting reserve prices at auctions.
Scully and his wife, whose company Fine Arts Productions is providing the service, will be paid £3 million over five years. The service will include special features such as Scully's antique auction of the day as well as chat rooms.
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