An unseemly row has blown up into bitter acrimony after Business Objects put words into Sybase CEO Mitchell Kertzman?s mouth endorsing a worldwide reseller initiative.
A press release, issued by BO on 23 April, announced a worldwide reseller agreement with Sybase and quoted Kertzman, saying: ?We are very excited about our new worldwide reseller agreement with Business Objects. As a leader in high performance data mart and data warehousing solutions, Sybase is pleased to offer integrated decision support tools from Business Objects. This offering expands our capabilities to provide customers with the tools they need to make critical business decisions.
That drew a swift response from executives at Brio, who also are in partnership witn Sybase along with BO and Cognos, who complained bitterly about the release. An internal memo, seen by VNU Newswire from Michael Forster, head of Sybase?s database initiative, took BO to task. It said: ?This is marketing hype from Business Objects. They really overstepped themselves with the press release and we have taken them to task for it. I was unaware of their press release but I am asking them to take some serious action with whoever runs BO marketing.
?Mitch [Kertzman] did not specifically agree to a quote. This has happened transparently to him, so put nothing of significance on it.?
Josh Bersin, director of data warehousing at Sybase US, said: ?They did put words into the CEO?s mouth. BO took it upon themselves to create a press release. We?re partners with Brio, BO and Cognos. They got appropriately scolded but they?re still partners of ours. Sometimes people create a press release without understanding the implications.?
Charles Nicholls, marketing director at BO, was sent a copy of the memo but was unavailable for comment at press time.
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