Despite the slowing economy and a slump in PC sales, US internet use jumped 63 per cent in the past two years, according to a just released study.
Nearly three out of five Americans, or 58 per cent of the population, had internet access in their homes, according to a Nielsen/NetRatings study, an increase of 16 per cent from July 2000 to July 2001. By comparison, the number grew 41 per cent the previous year from 1999 to 2000.
Sean Kaldor, vice president of analytical services at NetRatings, said: "The web long ago captured early adopters and is now reaching the latter half of mainstream America.
"Going forward, internet growth is being driven by late adopters and by more aggressive use from the enormous existing internet population."
The study also revealed that surfers are spending more time online and logging on more frequently. Web users spent an average of 10 hours and 19 minutes online during the month of July 2001, a seven per cent increase from nine hours and 41 minutes in July 2000. Surfers also accessed the internet more often, jumping 11 per cent in the past year.
"Compared to other communications and media technology, internet adoption has reached nearly three out of five homes almost overnight," said Kaldor.
He added that, while PC and internet penetration have far exceeded many other types of consumer activity, "there is still ample room to grow before reaching the 98 per cent penetration levels of telephones and TVs".
AOL Time Warner, Yahoo, MSN, Microsoft and Lycos Network were ranked as the top five most visited websites for the month of July 2001.
Nielsen/NetRatings collected real-time data from more than 70,000 panel members in the US, consisting of 62,000 home users and 8000 work users.
Allen died from complications of non-Hodgkin's lymphoma
Stanford researchers made the discovery via data from Greenland
Created via a thin, flexible, and transparent hierarchical nanocomposite film
Rolls Royce will use AI powered by Intel's Xeon Gold processors and SSDs for memory