Called Power Revolution, the report said the forces of liberalisation, globalisation, convergence and e-business were creating the need for revolutionary moves from all utilities.
With sixty-five per cent of the European electricity market already opened up to competition, competition is forcing utilities to undergo a 'rigorous evaluation of their current competencies and key capabilities' to identify future strategies.
Speed, not size, will be key to achieving a competitive edge. Wynne Jones, PwC Management Consultancy Services Utilities Leader, said: 'Success will come through the ability to unbundle and rebundle the value chain together with exploitation of new channels to market.'
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