Microsoft has announced on the back of its acquisition of OmniBrowse that it will deliver wireless content to handheld devices through its MSN portal.
Through MSN Mobile via the MSN portal consumers will be able to receive wireless information services on interactive pagers and mobile phones. Microsoft has included a suite of wireless delivery services from its latest acquisition, Omnibrowse, into MSN Mobile.
Microsoft is the first major Internet portal site to provide wireless information services which include news, sports, weather, stock quotes, horoscopes and personal alerts. MSN Mobile is based on industry standards and will be widely accessible by future devices employing microbrowser technology, such as Pocket Microsoft Internet Explorer for Windows CE and wireless Internet access.
"We believe MSN Mobile will do for the Internet what the cellular phone did for the telephone," said Yusuf Mehdi, director of marketing for the Consumer and Commerce Group at Microsoft.
Consumers can customise MSN Mobile so that they can receive the content they want when they want to receive it.
"We share the MSN vision of putting the most powerful Web-based tools in the hands of consumers and extending their computing experience far beyond the desktop PC," added Troy Carroll, president of OmniBrowse.
Over the next few months Microsoft plans to enhance MSN Mobile to feed of the wealth of services already available on its portal. When fully developed MSN Mobile will include email, address books, calendar features and Web-based content such as mapped directions for drivers.
An enhanced version of MSN Mobile is scheduled to be available later this year in conjunction with the next major upgrade of MSN.com.
The service will initially be available to US customers only. A spokesperson for Microsoft UK said there were no immediate plans to launch the service in Europe.
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