Sun Microsystems today began shipping its high end storage products using the street pricing model it has so far confined to workstations and departmental servers.
The Storedge A7000 range is designed for high end storage needs in MVS mainframe, Unix and NT environments. What Sun describes as "fair market pricing" means the published price per megabyte is what the user should expect to pay.
Previously, Sun - and still many of its competitors - published official prices with a significant margin on top of 'real price', and then expected customers to battle for discounts. Now any discounts should simply be based on the volume of purchases.
"These prices are miles away from the mythical ones some suppliers are quoting. They take out the gratuitously high discounts that were added in before," said Chris Atkins, storage marketing manager at Sun.
Atkins says the per-megabyte cost of the A7000 is around 24 pence including disk trays. Added to this is the cost of the disk drive controller that can range from next to nothing to over #100,000.
Even so, Sun claimed A7000 products were selling at one-third of the quoted cost of a competing model from EMC, which still included the potential for discounting.
This pricing model has been applied to workstations and the E450 departmental server over the past six months and has also been extended to the A1000 low end storage range. Analysts have commended this shift in pricing model as being highly competitive.
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