Voice and data specialist distributor Norwood Adam is seeking resellers to be trained and to receive support selling the range of access products from RAD Data Communications, as the vendor moves into the enterprise arena.
RAD, which already has a solid customer base in the carrier community, manufactures last mile access products and is embarking on a strategy to increase its sales to enterprises with resellers.
"The reason we have partnered Norwood Adam is to gain access to more data resellers," said Grant Notman, UK general manager at RAD. Norwood Adam boasts a wide range of data and voice value-added resellers.
The distributor is looking for about 10 resellers, which will receive on going support on the RAD range.
Manny Pinon, sales and marketing director at Norwood Adam, said the distributor is looking for a mixture of data and voice resellers to receive margins of over 30 per cent.
He said it was a good way for data resellers to differentiate themselves by adding connectivity to other networking products.
"If you sell a local area network (Lan) and a RAD product you are also selling connectivity and turning a Lan into a wireless area network," he added. "The RAD products are the interface for Lan connectivity."
The companies have worked together in the carrier space and RAD hopes that focused resellers will be engaging enterprise customers by the end of the year.
"With Norwood Adam's continued support, we aim to be moving large volumes of product into the enterprise arena in order to capture a lucrative share of the potential revenues," said Notman in a statement.
Pinon said the enterprise market was a good opportunity for RAD products following the evolution of corporate networks.
"We will be active in providing leads, pre and post sales training, marketing support," he added.
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