Oracle has joined the ranks of enterprise software vendors pitching their products to smaller firms.
Oracle has released a version of its business software for mid-market firms - businesses with 100 to 500 employees and revenues of between £13m and £160m.
The Oracle E-Business Suite Special Edition comes pre-installed and pre-configured on a server, requiring little customisation, the company said.
Oracle will also offer a hosted version of the software, which could be based at the customer's site, at one of Oracle's data centres or at a third party site.
The appeal of the product is that it offers 'fixed-scope implementation', providing firms with a greater ability to predict costs, said Anthony Peake, European director of marketing for mid-market firms at Oracle.
At present, Oracle will sell the software through its channel partners. So far it has signed up six, including system integrator Sysao.
"We're all about consulting, and the Oracle product gives us the opportunity to get this, while still delivering a good value solution for our customers," said Ritchie Malin, managing director of Sysao.
Oracle would not be drawn on the price of the software, as the final decision on price would be made by its partners, said Peake.
Sysao are set to offer a package for 15 users for £64,000. This includes hardware, implementation, one-year support, licences and training.
Oracle's competitors such as SAP and PeopleSoft have also earmarked mid-market firms as a potentially lucrative market.
But this has raised some doubts about whether software built for large enterprises would swamp the IT departments of smaller firms.
Oracle's position as a supplier to large firms could prove to be "something of a double-edged sword", said Malin.
"People do have an initial fear. They want all the power, but they are concerned about the complexity. The sort of customer interested is the mid-market firm that is really looking to grow," said Malin.
But Oracle remains convinced that the Special Edition version of its e-business range will attract customers.
The processes that the software can automate, such as order fulfillment, are the same whatever the size of business, said Peake.
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