Multimedia software company Macromedia is expected to introduce a "media player" and Web site today that will make the Internet more enticing to consumers, according to sources close to the company.
Macromedia is already responsible for Shockwave and Flash multimedia formats developed to add sound and animation to graphics. The company's next generation Shockwave.com will be an entertainment centre where consumers will be able to locate and play games and view enhanced animation on a large format display.
As well as branded and original personalised content, Shockwave.com will enable consumers to create their own content and share favourites.
The site, which is expected to launch with a wealth of titles including games, music and interactive comics, will come with two downloadable devices - Shockwave Remote and Shockmachine.
Users downloading the Shockwave 7.02 Player to view Shockwave content will automatically get Shockwave Remote, a free software remote control that provides a visual interface for better interaction with games, movies and other Shockwave content. For $19.95 users can upgrade to Shockmachine, the consumer Web entertainment system.
Macromedia is believe to have signed content deals with a number of big names, including Warner Brothers, Hasbro Interactive and Marvel Enterprises.
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