Just one in 10 people took advantage of video streaming services to keep up with the World Cup, research by TelecityRedbus has found.
Only 2.8 per cent of those surveyed admitting to pulling a sickie to watch a game, while nearly 70 per cent had to resort to watching at work.
Over half of respondents regularly checked for updates either online or via their mobile phone.
"This trend suggests that new consumer technologies will be adopted if the content and format is right," said Mike Tobin, chief executive at TelecityRedbus.
"Most consumer technology is introduced as a result of a specific market pull and this research supports the suggestion that consumers are beginning to use a variety of services as quickly as providers are able to develop them.
"Just as 1966 marked the onset of colour TV technology, perhaps the 2006 tournament will be remembered as the year that streaming media began to elicit mass-market appeal."
Despite many people having to watch games at work, the vast majority preferred to keep up with the action in a more traditional environment, such as at home or in the pub with family and friends.
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