BT has challenged its competitors to match its generation of public/private partnerships to roll out broadband in rural areas.
At its launch of ADSL in Caerphilly in south Wales, the telco also reiterated the call it made last week for government and local regional organisations to speed up broadband programmes.
It said projects such as Caerphilly demonstrated that partnerships, which often involve local authorities and business groups subsidising the cost of upgrading ADSL exchanges, helped speed up the roll-out of Broadband Britain.
The area, which has suffered the decline of traditional industries such as coal and more recently steel, is being promoted as one of the most broadband-enabled areas in the UK, after BT teamed up with Caerphilly County Borough Council, the Welsh Development Agency and steelmaker Corus.
The Welsh Assembly believes broadband is a key technology to help revitalise the local economy.
Professor Mike Tedd, chairman of the Welsh Advisory Committee on Telecommunications, said at the launch: "Connecting Caerphilly is a great start, but getting broadband to every part of Wales now has to be a priority for our economy.
"This can only realistically happen through cooperation between the public and private sectors."
BT has devised a range of partnership approaches that can be tailored to local circumstances for other scenarios, and has promised to share these with other partners and competitors.
This, the telco claimed, would make the broadband sector truly competitive. It challenged rivals to get involved as it could not do it alone.
Bill Murphy, managing director of BT Regions, said: "We will make our Broadband Britain Blueprint available to our competitors who also have responsibilities for creating a broadband-enabled society across the UK."
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