Compaq has appointed the head of its new subsidiary Tandem to head up global sales, in a bid to become a top three computer supplier by the turn of the century.
This is a personal ambition of Compaq's chief executive Eckhard Pfeiffer, who yesterday made Roel Pieper, former chief executive of Tandem, as global senior vice president of sales.
The recent acquisition of Tandem by Compaq will boost bottom line revenues by around $2 billion a year, but the PC supplier will still have to raise its revenues to around $50 billion by 2000 to achieve Pfeiffer's dream. That's almost three times the 1996 revenue total of $18 billion, which Pfeiffer admitted is a formidable goal. "[It] really means doubling our revenues from our current base within the next three years," he acknowledged.
Europe will be expected to play a large part in increasing the revenue count. Unlike some US firms, Compaq does not appear to be experiencing difficulties in the European market. "We had huge growth in Europe in our last quarter not only in absolute terms but in market share," said Pfeiffer.
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