A report by Internet analyst Datamonitor claims the European on-line market will be worth over $6 billion (#3.75 million) by 2002. The report, Making Money in New Media Markets, sites premium services and transactions as the principle source of revenue growth.
Datamonitor predicted a "disaggregation of content in the on-line services market", meaning decreased revenue from flat fee subscriptions but increased revenue from pay-as-you-use transaction-type activities from premium content packages and individual packets. The net result, said the report, is that subscriptions will decrease as a revenue source from approximately 80% of revenues in 1997 to around 50% by the year 2000 and to 30% by 2002.
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And becomes the team's executive chairman to boot