AST has gone back on its word and cut staff in the UK.
The struggling PC maker announced last month it would slash its global workforce resulting in around 1,000 job losses. However, Con Mallon, marketing director at AST UK stressed that the company's 120 strong UK workforce would not be affected by the cuts.
In a statement issued last week, AST confirmed it would be dropping out of the consumer market and focusing on the supply of its Bravo business PCs.
Although the company was unable to confirm exactly how many jobs would be lost, sources close to the firm said these were minimal.
"The job losses are relatively small," said the source. "What's more worrying is that the retail division represents around 70,000 units.
This will see AST dropping even further down the market share list."
According to IDC figures released last week, AST saw a drop of 39% in growth for the first quarter of 1997 in the UK.
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