High street retailer Dixons is to begin trialing a chain of dedicated games and software stores whose products will also be available online and via mail order.
The Dixons Group is confident it can create the ?complete software destination? for a diverse group of consumers ranging from teenage gaming enthusiasts to home business PC users.
"There is a growing need for a specialist software store which will provide the latest information and no nonsense advice in an exciting environment,? explained Nick Wood, general manager of Dixons Group.
The trial, starting in November with a store at Thurrock?s Lakeside Shopping Centre, is a bold venture for Dixons which aims to create a brand that will cover a wide range of products and multiple consumer channels, maintain analysts.
Dixons confirmed that it plans to open another trial store in Brighton before Christmas and a further two in the new year. The stores will stock a wide range of PC and games console software and will be staffed by software and games enthusiasts, whose focus will be on advice and information.
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