Internet-enabled digital video disc (iDVD) technology will kickstart the stalled CDRom market, according to net connectivity product providers.
Frank LoVerme, operating officer at Greenleaf Technologies, which produces encryption software that unlocks DVDs over the net, said: "It will be a way for battered CDRom publishers to get back on their feet."
The iDVD platform enables consumers to watch DVD films, play audio CDs and use the internet to enhance their entertainment experience.
"iDVD is a compact solution. It lets consumers try before they buy and it moves software off the hard drive when it comes bundled with a PC," said LoVerme. "It also has the advantage for publishers that pirates can't steal wrapped titles."
Greenleaf is part of a group that has unlocking software deals with AMD, Diamond, Sony and Toshiba. The group, called Warner Advanced Media Operations (Wamo), includes Warner and Infogrames.
In addition to selling games bundles Wamo said its Bigwig unlocking technology can be used to sell everything from films to audio books. "You give consumers the first chapter free or even the whole book aside from the last chapter, they then have to pay to read the end," he said.
Wamo's Bigwig DVD keeper, the first fully encrypted PC game bundle on DVD that can be unlocked via the internet, will be launched in Europe this year.
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