Daewoo will make its debut in the UK IT market next week with the launch of a notebook range aimed at business users.
The company, better known for its cars in the UK, already manufactures minicomputers, desktop PCs and notebooks in the far East and the US. The UK launch, at Networks 97 next week, is part of the company's assault on the European market.
The Daewoo Chorus line includes an entry-level notebook at less than #2,000, and a top-end 200MHz multimedia version for around #3,000.
The entry-level P150 model has a 1.4Gb hard drive, 24Mb RAM, a 12in SVGA TFT LCD colour display and a 2Mb 64 Bit graphics controller and will cost #1,995. The multimedia P200MMX has a 2.1Gb hard drive and 40Mb RAM and costs #2,645.
Wolverhampton-based Roldec Systems has been appointed as the exclusive UK distributor to handle sales and service.
Analysts are sceptical whether the company will have much success in an already overcrowded market. Anne Powell, senior analyst at Datapro, commented: "I have no doubt they will put a lot into marketing the products as they have with their cars, but it would be incredibly difficult for anybody to enter the notebook market at this time. They're going to struggle."
Howard Seabrook, business desktop manager at Toshiba, said: "We take all our competitors seriously and Daewoo is a very large company. However, Korean companies typically produce high-volume, low-cost technologies and notebooks are not high-volume, low-risk products."
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago
Such an earthquake would lead to a complete stress release in this segment of the fault system