Network Solutions (NSI) has appointed a new chief executive to help it seek new revenue streams and strengthen its brand since the US Government opened up the domain names market to competition.
James Rutt, a co founder of investment information service, First Call, joins the organisation from The Thomson Corporation, an information publishing firm. He replaces Gabriel Battista, who left NSI last November to join Telsave Holdings, which has since been renamed Talk.com.
Michael Daniels, who has been holding the fort since then, will return to his role as chairman, while Robert Korzeniewski will continue as acting chief operating officer and chief financial officer.
Rutt said in a statement: "I am delighted to join Network Solutions' solid management team and expand Network Solutions' pioneering, world leadership in domain name registration services as it continues to grow and as the business evolves into new value added services."
"In the dot com economy how could I not take the opportunity to lead the dot com people?" he added.
NSI hopes to tap Rutt's technical and business skills to help broaden out its existing domain registration business to provide a range of identity services and ecommerce solutions.
Since the company was told by the US Government that it would no longer be the sole registrar of top level domains, it has been busy searching for new ways to strengthen its brand, with the aim of meeting every customer as they start using the Web.
Last December, it signed a marketing deal with leading Web portal site,Yahoo, to promote its domain registering service. It has also teamed with Centraal, the creator of the Realnames Web page addressing system to distribute Realnames subscriptions to domain name owners worldwide.
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