Traditional businesses are better at protecting against digital fraud than online businesses.
This is what most British consumers think, according to a new survey by research company, Taylor Nelson Sofres. Two out of five respondents think traditional businesses are better at online fraud protection, compared with a quarter for online businesses.
The survey also highlights the fact that despite investment by UK firms in online security, consumers are demanding a higher degree of protection against fraud.
Fifty-three per cent of those questioned believe organisations such as banks, credit card and phone companies are not doing enough to guard against fraud. More than three quarters of consumers - 77 per cent - would be willing to hand over personal information such as fingerprints and DNA, to enable improved protection.
Most respondents believe that responsibility for digital fraud prevention lies with UK business rather than the consumer. Two thirds of UK consumers feel that credit card companies and banks have a responsibility to protect against fraud, but 40 per cent also believe they have an individual responsibility to do so.
Retailers and online businesses are perceived as the worst at protecting against digital fraud by 25 per cent, followed by banks at 15 per cent, credit card companies at 12 per cent and utility suppliers scoring 10 per cent.
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