Web search company Infoseek has re-negotiated its deal with Netscape reducing its dependency on traffic directed from Netcenter.
Visitors to Netcenter who do not specify a search provider have one chosen for them at random from Infoseek, Excite, Lycos and Altavista. Under the new arrangement, the amount of users steered towards Infoseek in rotation will be reduced to five per cent, from the current 15 per cent.
Infoseek said it will continue as a premier search service on Netcenter and continue to provide search facilities for those that select Infoseek.
As part of the agreement, which comes a week after Netscape agreed to be acquired by AOL, Infoseek will pay 20 per cent more for the Netscape traffic it receives.
This year has seen Infoseek aggressively promoting itself as a portal to the Web, providing more content and services to increase loyalty among visitors. Following numerous deals, in particular with Disney, which bought a 43 per cent stake in Infoseek, it has boosted the amount of brand-loyal traffic to become the third most popular search engine.
Next year will see a restructuring of Infoseek with the launch of a co-branded site combining Infoseek?s Internet search and directory service and content from Disney and its partners, renamed GO Network.
By partnering with an entertainment giant such as Disney, Infoseek will gain traffic from other leading sites such as ABCnews.com, Mr Showbiz.com and Celebsite.com, allowing it to dramatically reduce its dependency on third-party traffic.
Infoseek is also a premier search partner on Microsoft?s MSN portal and is the exclusive provider of search and directory services for Web TV.
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