Networking company Novell has unveiled a web content acceleration service aimed at eliminating web site bottlenecks.
Called Novell Content Exchange, the service claims to speed up the delivery of page views to the so-called first foot of the internet - the short distance between the web server and the internet backbone connection.
The service helps to prepare content so that it can be distributed across the web delivery infrastructures of companies including Akamai, Digital Island, and Mirror Image. Those companies speed up the delivery of specific content, such as local weather or news, by pushing it to the servers that are closest to the people most likely to want to it.
Bill Mann, chief technology evangelist at Novell, said: "The service leverages the protocol engine and caching technology used in Novell's Internet Caching System and will run on existing infrastructures. It also includes switching technology and software."
Greg Howard, an analyst of consultancy, the HTRC Group, said Novell's Content Exchange can help accelerate the adoption of content delivery services. "By providing seamless integration with partnered content delivery networks, content publishers could benefit from using multiple content delivery network provider services without significant integration headaches."
Analysts at consultancy, Zona Research, agreed. According to a bulletin on the subject, analysts wrote: "Novell may be in flux in other areas, but we believe that this particular unit has done its homework. The exponential ramp-up in content delivery via the web this year and next will resemble the huge growth rate of the internet itself a year or two ago, giving rise to a number of technical questions about how that river of content will be delivered. Content Exchange seeks efficiencies in the first leg of the content's journey."
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