Retailers and resellers will determine whether universal series bus (USB) technology becomes accepted in the consumer market, according to the USB Implementation Forum.
The Forum, which is driving the would-be PC standard, is trying to establish a recognised blue USB logo. Its chairman, Stephen Whalley, said USB peripheral manufacturers are educating resellers and their sales staff on how the bus makes it easier to install and use products like printers, scanners and modems.
"We are working with the [indirect] channel on in-store promotions," Whalley said. "We have worked hard to establish USB in businesses but consumers do not know about it." The forum has recruited help from USB peripheral resellers including Best Buy, Circuit City, Office Max, Staples and Ingram Micro.
Retailers hope that the simplicity of USB will lead to fewer product returns and more satisfied customers, who will then come back to spend more money on peripherals.
Whalley, who is also connectivity initiatives manager at Intel, claimed Microsoft's support of USB in its Windows 85, 98 and NT 5.0 operating systems will make it standard on new PCs. He said USB technology has replaced PCI and TAPI as the best way to connect peripherals.
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