Yahoo has named Terry Semel as its new chairman and chief executive, effective 1 May.
Semel, who has also purchased one million common Yahoo shares, joins the company from Warner Bros, where he worked for 24 years, latterly as co-chairman and co-chief executive.
He is credited with building Warner Bros into one of the most successful media and entertainment operations. Prior to that, he was president of Walt Disney's Theatrical Distribution division after holding a similar role at TV broadcaster CBS.
Semel replaces long-time chief Tim Koogle, who resigned last month. Koogle will remain as vice chairman until August 2001 and will remain a director of the company.
President and chief operating officer Jeff Mallett and chief financial officer Susan Decker will continue in their current roles and will report to Semel, the company said.
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