The Internet is fine for online advertising, but few consumer companies are using it to sell their products as yet, according to a new study from Computer Sciences, entitled 'Integrating the business for growth'.
The study found that 62 per cent of consumer goods suppliers have an Internet presence. For the comparable period last year, that figure was only 33 per cent. Corporate image promotion was the most widely mentioned use for a Web site, cited by 48 per cent of respondents. This was followed by product information provision - cited by 39 per cent - and advertising products - named by 34 per cent. Online shopping was the least mentioned use, cited by only three per cent.
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