A mobile phone retailer has managed to attract the ire of middle Englandwith its plan to hire children to flog mobile phones.
Calls and emails flooded into television's 'Good Morning' TV programme, when Phones 4U announced the plan to employ 14- and 15-year-olds to demonstrate phones to other children.
While most of the callers felt that although there was nothing wrong with getting up at the crack of dawn and stumbling around the streets in the cold and snow stuffing newspapers into letterboxes, there was something inherently un-childlike in selling mobile phones.
"It is morally wrong for children that age to be selling such things," said one caller. "Given the medical danger to young children of mobile phones, it is irresponsible for a company to place them in such risk," said another.
"Children that age should be studying for their GCSEs!" added another upset caller.
Phones 4U argued that it wanted to use children because they were able to understand the technology and could explain it well to their peers. They would be paid £3 an hour and would receive an introduction to the work environment.
"It is a good opportunity for teenagers," said Phones 4U spokesman Iain MacAuley.
The scheme has angered the National Union of Teachers, which thinks it will encourage children to work when they should be thinking about theireducation.
However, MacAuley claimed children would be getting 50 pence more an hour thanany paper round, and could end up with a career once they had finishedtheir education.
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