Decision support company SAS Institute will follow in NCR's footsteps with the announcement of a Customer Relationship Management (CRM) programme tomorrow.
The company's president, Jim Goodnight, will unveil the initiative, which provides users with data mining tools to analyse customers better, in New York, but it was previewed at NCR's annual data warehousing conference in Prague today. NCR, which announced its own CRM offerings the day before, is discussing with SAS how to combine the two programmes.
Goodnight will unveil two new technologies that have been developed for the growing customer management market - Warehouse Administration, which allows enterprise-wide data warehouses to communicate, and Enterprise Miner, a data mining technology. Together these allow companies to gather and analyse detailed records of their customers' habits in order to predict their buying patterns and provide personalised service.
"The main emphasis of the new technology is that it should make CRM easier to implement," said Julian Kulkani, European product marketing manager at SAS. "We are also discussing with NCR how to combine our two initiatives because they are currently using a lot of SAS tools for their data mining."
Tomorrow's announcement will also include details of the Partners' Programme for complementary third party products. Existing partners include Prime Response, which makes systems for management of sales and marketing campaigns, and Exchange Applications.
"These are the top two vendors in this area," claimed Kulkani.
Existing SAS customers include Swedish telco Telia, and Postbank in the Netherlands. They will be present at the sixteenth annual SAS European User Group conference in Prague in June. An expected 2,000 delegates will attend.
At tomorrow's press announcement in New York, Martha Rogers, co-author of 'The One to One Future: Building Relationships One Customer at a Time' will take part in panel discussions with SAS users. This will be broadcast on the Internet at www.sas.com.
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