Former Oracle UK boss Philip Crawford joined EDS today just three weeks after he said he would leave Oracle to work on an ecommerce startup.
The move marks the second major European hiring scoop in a fortnight for EDS boss Dick Brown following the poaching of the UK head of services rival CSC, Mojtaba Ghassemian, as the company reorganises itself along vertical rather than country lines.
EDS chief executive officer Dick Brown welcomed Crawford as a "seasoned executive with proven success" which will be a "welcome resource to EDS teams in developing world class solutions."
Crawford becomes President, International, focusing on Europe, Middle East, Africa and Asia Pacific, effectively heading up the company's non American sales effort. He will work cross-divisionally supporting four European heads covering outsourcing (headed by Ghassemian), ebusiness, business process management and AT Kearney management consulting.
However, analyst Anthony Miller of research company Richard Holway sounded a warning note - citing not Crawford's capabilities but the difficulty he will face in bringing coherence across to the four divisions.
"EDS's reorganisation into vertical units might work well in the States, but you have to be wary when you apply that to Europe. You can get serious infighting between the lines of business, which is what happened at IBM in the 80s," said Miller.
A move to EDS seemed unlikely when Crawford left Oracle two weeks ago. At the time he said he was leaving to spend a career with ecommerce companies, or possibly as a venture capitalist in a startup.
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