An anti-spam database will be launched in the US later today.
With one foot in the technology world and the other in marketing, Rodney Joffee plans to challenge direct marketers with the unveiling of a Web-based email preference list.
Designed to help marketers steer clear of consumers who don't want to get unsolicited commercial email or spam, Joffee describes SAFEeps as a compromise between the direct marketing and Internet worlds.
"I made a decision that it was better to have a compromise for everyone than lack of any kind of agreement," Joffee explained.
Joffee's company, American Computer Group (ACG), will introduce SAFEeps, which is built around a database of addresses and domains that have requested not to receive unsolicited commercial emails.
Marketers, for a small fee, send their address lists over the Internet to be checked against the SAFEeps list and returned with the appropriate addresses removed.
It is based on two existing products from ACG, SAFEeps for postal direct mail and SAFEeps for telemarketers. The database consists of individual addresses, such as [email protected] and domains, such as example.com. While individual users may visit the SAFEeps Web site at www.safeeps.com to add their address to the database, domain name owners may also opt out every address in their domain.
"Opt-in email marketing, where there is a willing recipient and a willing sender, is infinitely more powerful that blindly mailing unwilling recipients," Joffee said.
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