The Conservative Party appears to be bidding on key search terms to promote its web pages on Google, as the battle for hearts and minds heats up in the countdown to the general election.
Google users searching for the term 'Gordon Brown' will now see a sponsored link to a page on the Conservative Party official site entitled Charlie Whelan's New Militant Tendency.
The page carries a link to a speech made last week by shadow cabinet minister Michael Gove outlining allegations that the prime minister and his party are in the pocket of the Unite union.
The move marks the latest attempt by the political parties to use technology to gain the upper hand before what is likely to be a close fought election.
Both have used high profile Twitter accounts to try to disseminate their messages, and have advertised on influential sites such as Mumsnet.
The Tory Party has frequently tried to position itself as comfortable with new technologies such as social media, and launched an ambitious Technology Manifesto a fortnight ago.
However, it is also understood that the Labour Party is launching a Google Adwords campaign focusing on some of the major election issues, in an attempt to drive people to its web site.
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