Guinness World Records, the third best selling book in history after the Bible and the Koran, is using Microsoft's .Net technologies to upgrade its website.
Gullane Entertainment, the book's publisher, said that building the new site on .Net would offer its existing 600,000 subscribers the chance to view world record attempts, participate in an interactive online forum and even submit claims to a world record.
Simon Rasalingham, Gullane's director of technology, told vnunet.com: "We were previously on Windows 2000 but felt we needed make the site far more interactive for the end user as a complement to the book.
"Integration was the key factor. We needed a platform that would allow us to interact with third parties and various platforms at the back end."
Rasalingham explained that the site had incorporated Flash with an XML middle tier to make it more scalable and allow it to handle high levels of traffic without the need for additional hardware.
The site is hosted under a three-year contract "worth hundreds of thousands of pounds" by .Net specialist Attenda, and goes live this week on free subscription. It is expected to receive around 15 million hits a month.
The company will continue to use Windows 2000, and will add .Net SQL Server 2000 and the Application Center 2000 web management and deployment tool.
Simon Hansford, vice president of platforms and products for Attenda, said that there was an increasing move towards .Net.
"It's still early days for .Net, but the technology will be popular because it allows companies to deploy their sites faster with larger audiences and options," he said.
The Jordan Formula One racing team, Consignia and the RAC Rally have also turned to .Net technologies to offer web services.
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