BBC Worldwide, the commercial arm of the BBC, is to launch its own “copycat” version of free Internet service provider Freeserve tomorrow.
The service will be dubbed Freebeeb.net and will be backed by Scottish Telecom, the Scottish power division that became a heavyweight in the Internet industry last May when it paid £66 million for Demon Internet.
Tomorrow's announcement will be made by the chief executive of BBC Worldwide, Rupert Gavin, accompanied by Top Gear presenters Quentin Willson and Vicki Butler-Henderson.
The BBC free Internet service, which industry watchers believe will be well received by consumers because it is a known and trusted brand, will come as yet another threat to Freeserve’s dominant position in the UK.
Only recently AOL Europe and German media giant Bertelsmann unveiled their Freeserve killer in the shape of Netscape Online.
Freebeeb.net’s debut will be ahead of ScottishTelecom’s £1 billion flotation slated for this autumn.
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